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I’ve been reading the Cluetrain Manifesto (10th Anniversary Edition), a book that examines the impact of the Internet on both markets (consumers) and organizations.  The over-the-top introduction reads like this (with minor editorial deletions/additions):

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies government agencies.

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked. Continue reading →